Every lead captured, scored, and routed in seconds.
We build n8n workflows that pull leads from every source, enrich and score them, and route each one to the right owner or sequence instantly — so nothing sits unworked in an inbox. Every routing run is wired into Obsivara, so you see its cost, its latency, and any lead that silently failed to deliver.
- Lead response time cut from hours to seconds
- No dropped or double-worked leads
- Every routing failure surfaced, not silent
- Per-run cost and volume visible in Obsivara
n8n Lead Routing Automation, done for you.
Capture & de-dupe
Pull leads from forms, ads, chat, and inbound email into one pipeline, de-duplicated against your CRM so the same person isn't worked twice.
Enrich & score
Enrich each lead with firmographic and behavioural data, then score it with your rules (or an LLM) so hot leads jump the queue.
Route & alert
Assign by territory, round-robin, or fit, push to the CRM and the rep's Slack, and trigger the first follow-up — with a fallback if anything errors.
n8n · Make.com · OpenAI / Claude · webhooks · REST / GraphQL · your DB & SaaS
Build → connect → monitor.
Scope & build
On a short call we scope exactly what you need, then design and ship it around your stack, data, and guardrails — with a fixed plan and timeline before any work starts.
Connect to Obsivara
Every system we build is wired into Obsivara read-only from day one — via native n8n, SDK, OpenTelemetry, or webhook. No proxy in your request path, so it never adds latency or a failure point.
Monitor & improve
You get cost intelligence, health scoring, silent-failure alerts, and a weekly audit — and we keep it reliable and tune it as your usage grows, or hand it over entirely.
Built by us. Watched by Obsivara.
Because we build the n8n observability platform these workflows run on, monitoring isn't an afterthought — every workflow ships connected to Obsivara via one read-only API key, with per-node cost attribution, silent-failure detection, and health scoring live from day one. Nothing sits in your request path, so nothing we add can slow a workflow down.
n8n Lead Routing Automation — common questions
Which CRMs and lead sources can you route between?
n8n connects to most CRMs (HubSpot, Salesforce, Pipedrive, and more) and any source with an API or webhook — forms, ad platforms, chat, and inbound email. We build on your accounts and connect Obsivara read-only for monitoring.
What happens if a routing run fails?
We wire in error handling, retries, and a fallback assignee so no lead is lost, and Obsivara flags the failure immediately — you see it instead of finding out when a rep asks where their leads went.
Want this built for your team?
Tell us what you need. We'll scope it, quote it, and ship it observable — with a clear plan before any work starts.